Uses correct grammar and contains no spelling or punctuation errors. Please note that the is program now requires a fema sid to be used instead of your ssn. An important part of your role as a PIO is to communicate with your community before something happens. Practice talking in 5-second to 8-second sound bites. The table below summarizes what you need to provide for a print story, and identifies the advantages and limitations of print. On average, between 30 and 80 Arizona residents die from heat related illnesses every summer. In movies, shows, and literature, zombies are often depicted as being created by an infectious virus, which is passed on via bites and contact with bodily fluids. In other words, express parallel ideas in parallel grammatical forms. Use the media area for all media releases and conferences. Measurement is how you evaluate success, but make sure your numbers reflect significant achievement. Below are some tips for writing in a clear, concise, and organized manner: Although active voice is preferred and is more interesting, passive voice may be appropriate when the doer is unknown or you want to focus on the receiver of the action. or a non-emergency event. Serves in an ICS role 2. At the completion of this lesson you should be able to: The previous lesson introduced tools the PIO can use to communicate with the community. Tammy Kikuchi: The response was overwhelming. ), Manuals and background information necessary to provide needed information to the public and media, Topic-specific fact sheets, backgrounders, talking points, and news release templates (hard copy and electronic), Business cards with 24/7 contact information, Funding mechanism (i.e., credit card, etc.) May allow access to more than one person from each media type when necessary (e.g., television reporter and a camera operator, or newspaper reporter and photographer). Email. 'Ss S>*2MbX^f (What will motivate them?). Walter Monsour: So, the message was managed extremely well. It was absolutely the very best thing we could have done. When preparing written products, it is important that your message is understood. The Student Self Service Portal allows you to print or download Independent Study (IS) Completion Certificates, Student IS Transcripts (for personal or employer use) and Official IS Transcripts (for educational institutions only). A strategy to effectively use all the tools (traditional media and evolving media) together and determine the best mix of tools for what you want to communicate. Hundreds are so ill that they end up being admitted to the hospital. View IS-29.a - Public Information Officer Awareness | FEMA Emergency Management Institute (EMI).pdf from CIS 20 at SUNY Empire State College. In the next lesson you will learn how to communicate effectively when an incident happens. (Unit 3), List the steps of the 8-Step Model for Strategic Communications. . The Mayors Office developed an outreach campaign known as Red Stick Ready. C. is a failed theory and should not be used by modern public information officers. D. takes its origin from two sources: management consultant D. Edward Deming and Italian economist Vilfredo Pareto.. Communicating public information messages internally to the workforce is important because it allows the PIO to: A. Communicates with internal and external stakeholders. Students also learn message development and . A theme that begins in this course and is carried throughout the Public Information Training Series, the 95/5 concept A. is a management concept unique to public information management. The most popular social networking sites have groups, which offer chat boards for members. Describe evolving media tools, including social media, for communication. The highest-ranking State official C. His/her regular boss D. The Operations Section Chief, 13. The JIS is a system that ensures coordination and integration of information across jurisdictions, organizations, and agencies during an incident. Switchboard: (301) 447-1000 Verdi White: And I believe that that has helped in our relationship with the media. The five (5%) segment of the 95/5 concept B. downtime when working an emergency. C. blue sky time but makes no difference in credibility. In order to maintain the integrity of the scene and enhance the possibility for a successful investigation and subsequent prosecution, the scene must be kept clear of all nonessential personnel. Next you need to identifyhowyou will communicate. Look at the audience, but dont lock eyes with any one person and dont look into the camera. Speak to several members of the media at one time, especially during an incident. According to the Bureau of Labor Statistics (BLS), the median, annual pay for public relations managers was $91,180 in May 2012, with the top 10 percent earning more than $166,000. Describe the target audiences for the PIO. If you do not want something recorded by the media, cover it up or shield it with a vehicle. NIMS describes the use of the Joint Information System (JIS) to complete the critical tasks of information sharing and coordination. As exemplified in the Pew Research study, people are getting information from sources other than traditional media. Select it carefully and choose your background wisely. The ability for readers to leave comments in an interactive format is an important part of many blogs. The goal of this awareness course is to provide an orientation to the public information function and the role of the Public Information Officer (PIO) in the public safety/emergency management environment. The subject is the. The public information officer for an organization A. should clear all public documents with neighboring agencies before release. These people are your target audience. Select the correct definition Emergency Public Information A. Coordinates the release of accurate, coordinated, timely, and accessible public information to affected audiences, including the government, media, non-governmental organizations (NGOs), and the private sector B. Provide public information, emergency public information, and community education to your internal and external target audiences. Cell phone(s) with email capability or satellite phone(s), Flash drives and CDs* containing the elements of the crisis communication plan (including news media contact lists, PIO team contact lists, information materials, etc. Other zombie origins shown in films include radiation from a destroyed NASA Venus probe (as inNight of the Living Dead), as well as mutations of existing conditions such as prions, mad-cow disease, measles and rabies. Ability to hold feature stories and run them when space is available or on specific dates or times of year, Audio (sound clips or telephone interviews), Prerecorded segments lack the break-in option for providing emergency information, Exaggerated nature of local television news. C. is presented as a bad example of public information management. What is in it for them? Time is a crucial element in any public awareness campaign. Where do they go and how do they get there (e.g., do they spend time on public transportation, do they visit the library, do they go to sporting events, etc.)? In such a scenario zombies would take over entire countries, roaming city streets eating anything living that got in their way. Blogs are a good tool to use to communicate with your audience. Always connect with the Incident Commander before making any statement to the media. Guidance on COVID protections for EMI students, and the CDC Coronavirus page for the latest updates on the pandemic response. C. Identify all the news media covering the area. Click on a program for additional information. Develop and implement your campaign by setting a goal, creating a message, choosing your medium, and identifying timing. But its not just preparedness information that the mayor and his team also have a plan for, they also have focused on how to provide critical and accurate information during an emergency by including every emergency response agency in the Emergency Operations Center the EOC and embedding the media in the communication process. Resident/Non-Resident, Trainer Program, etc. In their haste, each suffered minor injuries, including stitches for their son who cut his ankle on the glass of the first floor window. Even a few minutes of practice can make a big difference. They can be seasonallike hurricane preparedness week. Web sites can link to social media sites, help you collect email addresses, display videos, house blogs, or link to other Web sites. Tornadoes or wildfires in neighboring States may increase your communitys interest in preparedness. These examples are micro-blogs from the Alabama Emergency Management Agency (Example 1), the Mayors Office of Homeland Security in Baton Rouge (LA) (Example 2), and the Massachusetts Emergency Management Agency (Example 3). Coordinate information being distributed to ensure consistency with other agencies messages. The proliferation of this idea has led many people to wonder How do I prepare for a zombie apocalypse?. This demonstrates how social media are now an integral part of our lives and a valuable part of the PIOs toolkit. . Timely updates and corrections to information in evolving incidents. Possess and enhance certain qualities and skills that make an effective PIO. Your media list should be current, complete, and tailored to your organization. This course has presented you with tools that PIOs can use to communicate, the steps to develop a campaign to prepare your community, and ways to effectively provide critical information during an emergency. B. is not bound by public record laws. Other data requires that you reach out to the target audiencefor example, to conduct focus group sessions or implement random telephone, email, or print surveys. for the incident. The steps to organize and conduct a news conference or briefing are: Note: You may want to identify several knowledgeable people to assist and provide information at the news conference or briefing. Spelling- and grammar-checking tools (printed and computer software). Joanne H. Moreau: We are able to work with all agencies and give a real solid unified message. List the skills needed to be an effective PIO. Resident/Non-Resident, Trainer Program, etc. Example: Press Release Using Inverted Pyramid Format. The Zombie Survival Guide identifies the cause of zombies as a virus called solanum. Final Exam for: IS-29.a: Public Information Officer. C. request additional assistance through the National Public Information Support Network. Conduct research to determine which tool is best to meet your agencys needs. As a PIO, when you get to the scene, you will first make contact with the Incident Commander to gather information and assess the situation. 3 Step Guide for Assistance. Different types of written products include the following: View actual news releases, statements, and fact sheets on the InciWeb site [http://inciweb.nwcg.gov/]. There are all kinds of emergencies out there that we can prepare for. A micro-blog is a type of blog where the message is shorter. (Unit 4), Apply public information techniques to a 5% scenario. 95% B. The message should be: How will you get the message to your audience? They heighten awareness of community hazards and encourage the public to take steps to become more prepared. They can be used for personal networking, professional networking, and sharing public information. You can learn how to protect yourself from heat with some resources on our website including our Heat Brochure, Heat Related Illness Tips for Schools and our newly revised Heat Emergency Response Plan. Coming back after the fire to retrieve them, their ghostly shadows left indelible evidence of the inferno that swept through their home. The training courses listed below include those delivered at the state, local, tribal, and territorial level as well as higher-level training managed by EMIs subject matter expert training teams. DECEMBER 2020 INCIDENT COMMAND SYSTEM PUBLIC INFORMATION OFFICER 1 OF 5 FEMA-509-v20170717 . How to Remember Better: A Study Tip for Your Next Major Exam, (13 Tips From Repeaters) How to Pass the LET the First Time, [5 Proven Tactics & Bonus] How to pass the Neuro-Psychiatric Exam, 5 Research-Based Techniques to Pass Your Next Major Exam, 2023 Civil Service Exam (CSE) Reviewer: A Resource Page, [Free PDF] 2023 LET Reviewer: The Ultimate Resource Page, [52 Test Answers] FEMA IS-251A: IPAWS for Alerting Administrators, [26 Test Answers] FEMA IS-284A: Using the Substantial Damage Estimator 3.0 Tool, [32 Test Answers] FEMA IS-1120: Letters of Map Revision (LOMRs), [23 Test Answers] FEMA IS-101C: Preparing for Federal Disaster Operations: FEMA. Here are the FEMA test answers to IS-29.A: Public Information Officer Awareness. 3 Step Guide for Assistance, Federal Emergency Management Agency | Emergency Management Institute, Notice to Applicants for EMI or NFA Courses, How to apply for a FEMA Independent Study course (Online Course), How to apply for a course held in EMI (On-Campus Course), Non-Resident Courses (EMI Courses Conducted by States), National Standard Exercise Curriculum (NSEC), Master Exercise Practitioner Program (MEPP), Emergency Management Professional Program (EMPP), National Incident Management System (NIMS), Integrated Emergency Management Course (IEMC), Disaster Field Training Operations (DFTO), Schools Multihazard and Mass Casualty Planning, Virtual Table Top Exercise (VTTX) (Sites participate from home via VTC), Critical Infrastructure Security and Resilience, Exercise Simulation System Document (ESSD), Guidance on COVID protections for EMI students, Please review the IS FAQ's for more information, IS-29 Public Information Officer Awareness, E/L0388 Advanced Public Information Officer, Master Public Information Officer Program, Special collection: Emergency Management Institute student papers, E/K0389 - Master Public Information Officer Implementing Communications Strategies for Whole Community Leadership, E/K0393 Master Public Information Officer Applying Advanced Concepts in Public Information and Communications, E0394 Master Public Information Officer Mastering Public Advocacy Plans to Create an Effective Community of Stakeholders. Proactivity occurs during A. * Redundancy is important in case the computer you are using doesnt have an available or operating USB port or CD drive. What will you change in future campaigns? Treat all media fairlydo not play favorites with reporters. The media will want to get as close as possible to get pictures/audio/interviews. Switchboard: (301) 447-1000 If there is a reason that the media cannot be allowed access to the scene, consider using a media pool to restrict access while allowing them to get the images and interviews they desire. You have many resources available to ensure that the information reported about an event and your organization is true and accurate. Social Media: Preparedness 101: Zombie Apocalypse. This lesson covered the knowledge and skills you need to effectively manage emergency public information during an incident: The next lesson summarizes your role as a PIO and how to use all the tools available to you to help your community be prepared and to share critical information when an incident happens. It was four, five, and six teams from every news, particularly the TV stations sending out that many cameras with that many reporters from each station and it just was incredible, not to mention the newspapers, the radio stations, the smaller papers in the area plus national media. !]U9[MZ\waQ>yICK{",|.NH&ec* 'C/M;WrQJ6bs\ 886} For example, you can post videos, use social networking sites, and/or create a blog. Traditional media (print, radio, television). While it is not the responsibility of the PIO to provide food or facilities for the media, a little kindness in this area can go far in building a positive relationship with the mediaespecially if the incident occurs in a remote area where few if any comfort facilities exist (e.g., if the incident is in a remote field, a porta-john will go a long way in making friends!). Salary Statistics for Public Information Officers. Making sure community members understand the events that unfold during severe weather, pandemics, and non-emergency scenarios . Recognize various legal aspects associated with emergencies and public information. Narrator: Red Stick Ready targets every segment of the community. Establishing relationships with news media representatives by being accessible and prepared. Narrator: In addition to a preparedness television show and Mayor Mouse, Red Stick Ready also communicates preparedness information through a Web site, the use of social media, and events like Red Stick Ready Day. The successful PIO develops credibility and builds relationships with the media by consistently: More information on media relation skills and managing the media is presented in Lessons 3 and 5.
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