Dont take the cheap route if its going to come across negatively. Instead, by focusing on building great relationships friends not funnels they became Baltimores leading real estate team. No need to respond - we are just huge on referrals so if anyone comes up, we are always happy to help. I like this example Jennifer. We can use the search update tool for four general areas. Start with your past clients because these are people you just sold a house to. One type of ad that has been shown to be very effective is a messenger ad. More than anything else, these real estate letters are a thank you with a request for real estate referrals. Use this real estate letter template to introduce yourself to a particular neighborhood or community group, using as much relevant expertise or information as possible. But by any name, Listing E-Alerts are a powerful tool. In my opinion, calling or writing to say youre now an agent and you want their business is a bit tacky, not to mention pushy. Your first thought might be My sphere of influence? Focus on the social media sites where most of your SOI connections are, and the ones you already love and use regularly. Pro Tip for Twitter: Always post local content with relevant local hashtags. Whether its a client you havent seen in 10 years, or a family member you wake up with every morning, the core idea behind the term sphere of influence is that, by simply knowing them, you have the ability to impact them in some way. Its not only great for drumming up referrals and staying top of mind, its also awesome for your personal life. Take Advantage of Direct Mail Marketing 6. Here's a real estate business letter template that you can download and use. Here's a sample: Dear (friend, client from a former business, former boss, etc.) Of course, if you do happen to be in need of an agent to help you purchase or sell a home, Id love to be that agent. Its expected in business. 2023 ActiveRain, Inc. 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I stay in touch with my people, past present and to come, with a monthly newsletter and also with emails when I find something I know they'll enjoy receiving. Make sure your Pinterest account includes your SOI contacts by inviting your Facebook friends to connect on Pinterest. Ask them how the yard is working out. Looking forward to catching up with you soon!. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); KYLE HANDY 2021 | ALL RIGHTS RESERVED | INFORMATION ABOUT BROKERAGE SERVICES | CONSUMER PROTECTION NOTICE | PRIVACY POLICY, 25 Tips To Create The Ultimate Real Estate Listing Presentation, What I Would Do If I Started My Real Estate Business Over Again, The Four Core Lead Sources Top Real Estate Agents Are Using In 2023, How Email Marketing Changed My Real Estate Business Forever (DO THIS), 7 Expert Strategies To Find And Close FSBO Leads Today, The 6 Best Real Estate Companies To Work For (And Why) In 2023. They provide a great way to grow your SOI and stay in contact with your existing SOI members, as well. Congratulations, Lori! We focused on and marketed to the people we knewthe mets in our database and it was amazing the volume of transactions we started doing right out of the gate! I like to use Mailbox Power for sending birthday and anniversary gifts to my sphere of influence. Is there anything I can do for you?. We recently won a couple of awards and now looking at this, I see how I could have communicated better by thanking all of our customers. As with follow ups, consistency is the name of the game on social media. For many, leads are drying up a bit, so you may be feeling a little stuck. Realtors can then use their sphere of influence scripts to reach out, and they have already seen your name recently. Theyre going after the unknown. Sample Real Estate Introduction Letter To Friends! Use your spreadsheet or CRM to input key details like lead source, any initial questions they might have asked, and personal tidbits like their kids or even dogs name. If you want access to all of them, as well as a plethora of other resources to help you grow and cultivate your SOI, take our online course. Very nice. You might be surprised to find out that For Sale By Owners (FSBOs) are a great source of leads that you can use to grow your real estate business. In real estate, being active and engaged as a friend is being active and engaged as a business owner. We are going back to the basics. 5 ways real estate agents can build their sphere of influence with social media | Paradym A real estate agent's sphere of influence is one of their most important assets. Do you have something you could YAY-ME about to your sphere? If you choose to implement AI, you may need to upgrade a pay a small fee through your CRM. Offer something of value. What's the reason you're reporting this blog entry? Let them know that this is good news for them as well as for you. The easiest way to do this is to use an announcement letter for real estate. If you throw a great party, you definitely want to put this to work for you. Of course, being busy is good; however, if you do not keep track of your sphere of influence and work on it by networking, your business may begin to suffer. are great for staying top-of-mind. Jason and his team take a letter of the alphabet each week and call the SOI contacts accordingly. Today we are going to talk about a tool that is one of the best ways of growing your SOI database by bringing people you dont know into your SOI, and also one of the best tools for organically contacting your SOI. People in your sphere include your friends, family, former clients, and their second-order contacts. Click on where it says "Audiences" on the left side. Because, without you putting your faith and trust in me last yearwell, I wouldn't be writing this email at all! If you show up on social media consistently, simply being there and being open is enough. He even asks for permission to follow up (Cool if I follow back up in a week?). They better like it, or you're going to get blocked! Contrary to popular belief, you do not need to burn your relationships, use robotic scripts, or contact people a magic number of 33 times to score referral business and grow your SOI. There are 3 primary ways to get your name out there. I have often felt that emails that are being promoted for you to send to your sphere by the Brokerages are to "Spamish", while yours is not. This is a great way for you to take advantage of new opportunities that you may have otherwise overlooked. When you do go to a networking event, you may think the goal is to collect as many cards as possible. I just want to check in with you and see how youre doing.. Ive helped hundreds of real estate agents, team leaders, & brokers all over the country increase their sales, online presence, and create scalable systems. Youre someone I always think of whenever I see killer landscaping and the house I showed yesterday had a jaw-dropping garden! Sending out a regular newsletter with helpful tips on how to make simple upgrades to the home, news from the local market, etc. But, there is next time, so thank you so much. He recommends using MLS auto-prospecting to send relevant listings for potential sellers in your SOI to help them track the pulse of the market and see what comparable properties are selling for. Truth is, most agents are terrified to start working their spheres of influence (SOIs). All it means is the people who know and like you. Start engaging more on social media (weve got guides on Facebook, Instagram and Twitter to get you started). Once everyone in your SOI knows you sell real estate, youll start seeing the referrals coming in. In todays market, there are many different lead sources you can use to grow your business. Dear John and Sue, I really enjoyed helping you with the purchase of your new home recently. By adding a signup link to your email signature, you can easily expand your list even when sending emails for other purposes. How low interest rates are and what a great time to buy it is? If you know anyone whos thinking of moving any time soon, would you just keep us in mind? You will be shocked with the answers youll get. You can also see what specific links the recipient clicked. Own it! We suggest you do those other activities in addition to the core foundation of your business, which should be the development, growth, and cultivation of your sphere of influence. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. The first step is to just get the names down on paper and at this point, its absolutely crucial you dont undervalue or overthink a single candidate for your list. Great blog and example. This also warms up your SOI for your phone call. On the 15th of every month, they sent a postcard (via automatic mailer) to everyone in the database, On the 7th of every month, they sent a short video email, Once a quarter they would call all the contacts on their list. This may also help you earn more business. Love your ideas and thanks for the inspiration. Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. When you contrast using the MLS for your Listing E-Alerts with using your own agent website for Listing E-Alerts, you can see some pros and cons. Love it Jennifer. A few common questions people ask include: Your sphere of influence our first to everyone who is in your network, personal and professional, who values your opinion. The one significant advantage to email is that it's much easier for your audience to respond to you personally (they just have to hit REPLY!) Excellent blog and I'm going to share it with some new agents in my office! its also more effective. Its one of the easiest ways to get your database engaged again. Ill be happy to do the research and get back to you quickly. Some of it is super-scripted and sleazy, and some of it is just plain outdated. If you use your agent website for your Listing E-Alerts, you can use. You can easily change up that second line to refer back to any relevant life, community, or even social media event. And theres no good reason to leave that kind of money on the table. You are in communication again, and if you continue to stay in contact with them going forward, you will grow your sphere of influence. and they're yours for free. But how many agents actually take that advice? In light of all the economic fallout from the COVID-19 crisis, everyone has thought about their finances and is concerned to some extent. These could be people who know a lot of homeowners, such as roofers or maintenance pros, they could be the heads of your kids PTA, or even just the natural extroverts in your friend and family circles. Well done ! And once you start seeing where the bulk of the referral business is coming from, you can earmark the members of your SOI who are the best at sending you business, and set these contacts up on a priority list. Save my name, email, and website in this browser for the next time I comment. Mr. Icenhower is the CEO of Keller Williams Realty Kansas City North, an attorney, a real estate broker, real estate litigation expert witness, and a frequently published real estate author. And heres where you apply this knowledge to making your phone calls. Diversify Your Outlets 5. It revives them as your SOI contact, and now youve set yourself up to maintain that level of communication going forward. Today Im going to tell you, no. Happy Anniversary to ME! As the leads and referrals start coming in, its important to keep track of each and every one. Just never, ever assume. Are you tempted to use AI to write blog posts? If youve been hanging out with us here on the Follow Up Boss blog, you know were all about simple systems that work. It has success written all over it. Theyre probably going to answer the phone. Required fields are marked *. Human connection is in high demand. Take our customer, Justin Seeby for example. Using Listing E-Alerts in combination with our real estate email templates is going to make a huge impact in the value you get from Listing E-Alerts. Great way to phrase the letter - saying thanks to the client is always a must! Your sphere of influence is important because you can use it to attract new clients who may be able to help you grow your business. You can do this by adding value coming from contribution and giving them something they want. If you happen to get a very big deal with the help of someone else, you may want to reward them with a special gift. The next question what do you say to them? Theyre a light-hearted, non-pushy way to stay in front of people. If you'll actually DO the personal postal mailing, that would be a good excuse for one, but if you keep putting it off, email might be better. 1K views, 18 likes, 5 loves, 3 comments, 0 shares, Facebook Watch Videos from Krista Mashore Coaching: Every Friday I answer questions that YOU ask! Maybe you have one of your latest videos on your blog on the front, or maybe its an offer that you can do a free consultation. Many agents will send client appreciation gifts anything from bath salts to lottery tickets to gift cards, etc., just to say thank you and stay top-of-mind. Take Advantage of Direct Mail Marketing, Frequently Asked Questions About the Sphere of Influence, Use networking to help you improve your sphere of influence and real estate referrals, Use social media to help you build a stronger sphere of influence and boost real estate sales, Prioritize your time with your followers to build your real estate business, Take advantage of local news publications to boost your real estate career, Use events to help you grow your sphere as a Realtor. You can use variations of this, but the most important thing you can do is to be authentic. After all, theres only so much time in the day. Together, we can make this year your best yet! For example, we did $2 million worth of sales to one couple I hadnt talked to in 13 years. 240-408-4002 contact@homeactions.net In that survey, they have always shown between 78 and 82 percent of all people that purchase a residential home use an agent that they know or that someone they know referred to them. (And, Ill give you the real estate email templates, too.). Love it Jennifer. When making your choice, youll want to consider the market you are in and the level of training you desire. Given that the vast majority of people in the younger generation are looking for a house to help themmake room for their pets, this is something that you may find yourself doing regularly. I'm a big fan of communicating with one's sphere of influence (SOI) via the written word - with the caveat that those written words are YOUR written words, not some words written by someone else who doesn't know you! Today we are going to cover some quick tips and scripts for Realtors reaching out to your sphere of influence database. Here's a letter recently sent out by one of my faithful readers. When they got the postcard, they called me. Heres how Jason asks for the referral (and remember, these guys have been chatting and laughing it up for at least 10 minutes before it even gets to this point). Ask them about the dog. The writer recommended saying "I'm an agent now and I need your help.". Good news! In 2016 and 2017, Rons team closed 533 and 470 transactions, respectively, without following the conventional sales advice. Thats what marketing is supposed to do it helps sort out who is interested and who isnt. There are helpful tools you can use to expand your social media influence. Dear (Employer's Name), I want to thank you once again for speaking to me on behalf of the secretary position at (Company Name). The personal client letter is one of the real estate letters going to seller leads who have done a transaction with you. Its Brian Icenhower. Your note/comment is definitely going in my "keeper" file!! If youre a new real estate agent, your broker or manager has probably told you to contact your sphere of influence and let them know that youre now an agent. SOI. 1 Real Estate Agent Introduction Letter Sample Pdf Thank you unquestionably much for downloading Real Estate Agent Introduction Letter Sample Pdf.Most likely you have The more personal attention you give, the more theyll like and remember you. You have family, friends, old schoolmates, previous business associates, soccer buddies, and more. Dont do that. If your SOI "hears" from you on a reasonably regular basis - and again - that means they hear from YOU (not that mysterious someone else), they'll remember you, and even better, they'll remember you FONDLY. Wonderful idea Jennifer and a wonderful post, and some great comments! Im so glad we got it and Im thrilled with the aggressive negotiation we achieved on that, saving you even more money., Ring your bell on that sale because you worked hard on it. Add your signature and contact information including your location. But, as I always say - with ANY prospecting technique - if it doesn't feel right to you - DON'T do it!!! For example, if you get a referral from someone who is in your sphere of influence, make sure you send them a thank-you note. But Ill tell you there has been a recent shift that suggest people are more receptive to phone calls now since the COVID-19 crisis began. It could even be that they are having some work done on their house and need some recommendations. Check out our tips for advertising on LinkedIn! Id love to share these tips, answer any questions, and even let them know which questions they should definitely be asking! Because we worked together, if anyone comes up in your network that may need real estate advice, I'm always happy to help. Today, were giving you a FREE DOWNLOAD of our Seller Lead Listing E-Alert Email Drip. on ActiveRain. Let us help you. Today we are going to cover some quick tips and scripts for Realtors reaching out to your sphere of influence database. Remember, at the end of the day, business is about connecting with people marketing is simply how you start the conversation. When he and his team finally took his coachs advice to expand their SOI (which at the time consisted of just 279 names), their business jumped from $0-$90 million in just 4 years. If you are a seasoned real estate agent, then you know who is most impressed by your work. Services for Real Estate Pros with Marte Cliff Copywriting, Susan McCall - - Compass Realty Solutions. You can send this to your SOI, or your geographic farm. Youve chosen an exciting and demanding career and youll succeed if you work hard, learn all you can, and show people that they mean more to you than a commission check. That includes family, friends, business acquaintances, people you know from meetings you attend, fellow volunteers, your spouses friends, your parents friends, your hairdresser, your mechanic, your dog groomer, and of course past clients from some other career. Next, you can run those emails through a scrubbing service. I was having trouble generating leads and converting those leads into clients.
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